The adage “you only get one chance to make a first impression” rings true in retail real estate. Signage – the first component that meets the eye – is a vital tool for communicating with shoppers, and has a major impact on a store’s or property’s aesthetic appeal and traffic.
Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays.
When Signarama Frankston is contacted to develop a new signage system for a mall, we firstly carry out an audit of the site and current signage to see where the current problems are. Many of these are the same across different malls, from there being too many signs, signs in the wrong places or information on signs too small. This first stage of work is critical to the success of the final system, as we establish the types of signs to be implemented and where they will be placed. This involves looking at the user journeys and how visitors move around the centre.
Finally, not all signage necessarily serves an overt purpose! Sometimes a sign may be used simply to enhance the overall appearance of a space or its surroundings.
Here at Signarama Frankston we have unrivalled experience of producing signage for companies and organisations.