Visible on-site signage is crucial for promoting a business and drawing in new customers who may not have known your business was there. We all know how important signage is to your success.
According to studies, nearly 76% of consumers have said they entered a store they had never visited before simply because of its signage and 67% reported purchasing a product or service for the same reason.
Those are very powerful numbers that all business owners need to be aware of. An effective and professional way for businesses to implement attractive outdoor signage is through the use of awning graphics.
Why Businesses Should Consider Awning Graphics
Awning graphics, or canopies, as they are sometimes referred to, can help provide both a professional appearance to the outside of your business, as well as serve as a promotional tool for your business. These graphics are affordable and long-lasting, making them a smart advertising investment for all types of business owners.
Additionally, the square footage associated with a commercial awning typically does not count towards the square footage restrictions that some municipalities place on signs, making them a clever way to add more signage to your business’s overall plan. And remember, making your business pop will help pedestrians and anyone passing by to remember you.
Awnings also provide multiple purposes. In addition to acting as a promotional tool, they provide protection against weather elements like sun and rain. Comprised of a lightweight skeletal structure over which a fabric cover is fastened, they can shelter windows, doors, decks, and walkways from the elements. Awnings come in a variety of shapes and sizes that can be customized to fit your building’s needs, and can be made of either vinyl or canvas. While vinyl is the most popular choice because it allows light to shine through and is easy to clean, cloth can be used for those who are after a more traditional look.
Awning Graphics Work for Many Types of Businesses
There are countless businesses and industries that may consider awning graphics to help make a professional statement. Below are some industries we have seen find success with custom designed awning graphics.
- Child Care Centers & Schools
- Medical Offices
- Dental Offices
- Vision Care Centers
- Grocery Stores
- Restaurants, Bars & Lounges
- Insurance Agencies
- Beauty Parlors, Hair Salons, Barber Shops & Nail Salons
- Retail Stores
- Museums & Libraries
If you think an awning could increase your business’s customer and sales base, talk to a local Signarama expert today about creating the perfect awning design based on your unique brand and architectural requirements. And don’t forget to browse our idea gallery for inspiration on how you can make custom awning graphics work for your business, no matter how large or small. Call Signarama today!